The Subtle Art of Actually Giving a F*ck

Why caring is the secret to a happier, fuller life

In a world that glorifies apathy and detachment, The Subtle Art of Actually Giving a F*ck challenges the notion that caring less is the path to happiness. Instead, this thought-provoking and empowering book argues that true fulfilment, personal growth, and lasting impact come from embracing the courage to care deeply about the things that matter most.

This isn’t about spreading yourself thin or saying “yes” to everything—it’s about prioritizing your energy and attention on the relationships, values, and causes that align with your core beliefs. Through actionable strategies, personal anecdotes, and a refreshingly honest tone, this book offers a roadmap for those ready to redefine their lives with purpose, connection, and intention.

What you'll learn from this book

• How to identify and focus on your core values

• The power of vulnerability and how it fosters growth

• Strategies to set boundaries and care sustainably

• A redefinition of success beyond materialism

• Practical tips for creating a life of lasting fulfillment

“I was skeptical at first, but this book surprised me. It’s not the usual self-help fluff—it’s honest, actionable, and hits hard. Alexander doesn’t just tell you to care; he shows you how to do it without losing yourself. A must-read for anyone tired of superficial advice.”

Christa

Belgium

“This book completely changed my perspective on what it means to live a fulfilling life. Alexander’s approach is practical yet deeply inspiring. It’s not about doing more but caring smarter. I’ve already started applying the lessons, and the impact on my relationships and mindset has been profound.”

Francisca

USA

★★★★★

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★★★★★

“Finally, a book that doesn’t shy away from emotional depth! Alexander makes a compelling case for why caring deeply is essential for a meaningful life. It’s equal parts philosophy and practical guide. If you want to align your actions with your values, this book is the roadmap.”

Jamie

UK

Contact me

Hi, I'm Alex, author of The Subtle Art of Actually Giving a F*ck. If you want to ask me anything, just contact me here. I'm not on social media, because I like to keep my sanity :-)

Buy the book

You can buy The Subtle Art of Actually Giving a F*ck on paperback and as an E-book via Amazon. And you can also buy it as an E-book on Kobo. The E-book is also included in Kobo Plus.

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